Lexa helps companies launch and operate alliance motions across AWS, Azure, GCP, Salesforce, Snowflake, and Databricks, from initial strategy through co-sell, marketplace, field relationships, and early pipeline.
You already have customers, sales, marketing, and a product or service worth taking to market. What you may not have yet is the alliance structure, ecosystem relationships, or operating motion to turn strategic partners into a source of pipeline.
Lexa helps build that foundation and get it moving.
01
Alliance Blueprint
Best forCompanies starting their first alliance motion or entering a new ecosystem.
Figure out where to start and what to build.
A focused strategy engagement designed for companies that know they want to grow through strategic partners but need a clear path forward.
Ecosystem opportunity assessment
Partner prioritization
Marketplace and program readiness
Co-sell strategy
Target account planning
Partner stakeholder mapping
Internal ownership and operating model
90-day launch plan
02
Alliance Launch
Best forCompanies that are ready to move from planning to execution.
Turn the plan into an active partner motion.
Lexa works alongside your team to put the strategy into action and establish the pieces needed to start building partner-driven pipeline.
Partner program and marketplace setup
Co-sell process design
Field team introductions
Partner stakeholder engagement
Account mapping
Seller enablement
Joint GTM planning
Opportunity registration
Early pipeline development
Operating cadence and reporting
03
Alliance Management
Best forCompanies that need ongoing alliance coverage without making a full-time hire yet.
Keep the motion moving while you build internal capacity.
If you are not ready to hire a full-time alliance leader, Lexa can continue operating the motion on your behalf.
Ongoing partner relationship management
Field engagement
Co-sell management
Marketplace activity
Pipeline reviews
Joint account planning
Enablement
Partner programs and incentives
Executive alignment
Quarterly planning
04
Alliance Handoff
Best forCompanies ready to move from outsourced support to an internal alliance function.
Build it, prove it, then bring it in-house.
When the motion is mature enough to own internally, Lexa helps transition it to your first alliance hire or internal team.
Role design
Hiring profile
Candidate interview support
Operating playbooks
Relationship transfer
Pipeline and account handoff
Onboarding
Transition support
The right expertise for the ecosystem you are entering.
Lexa brings together experienced alliance professionals with deep knowledge of AWS, Azure, GCP, Salesforce, Snowflake, and Databricks. Depending on the engagement, we assemble the right expertise around your target ecosystem, partner motion, and growth objectives.
01
Ecosystem-specific expertise
People who understand how the partner organization works, how co-sell works, and where to focus first.
02
Relevant relationships
Alliance professionals with experience and connections inside the ecosystems you are trying to enter.
03
Execution alongside your team
We do not stop at recommendations. We help establish the relationships, processes, programs, and early opportunities needed to get the motion running.
Engagements can focus on a single ecosystem or span multiple partners based on your growth strategy.
Ready to build your first partner motion?
Start with an alliance strategy conversation and we’ll identify the right path from where you are today.
